Examples of social media applications include Google Groups like -reference, social networking; MySpace like-social networking; Facebook another -social networking; YouTube like- social networking and video sharing; Flickr – photo sharing; Twitter another properly used- social networking and microblogging site.

How to Reach Your Target Audiences?

• Using Social Media sites, you can easily reach your target audiences
• Creation of free pages / profiles on one or more of the social media sites, and build relationships with your visitors
• Invigorate your positioning on search engines by including links to your site (for traffic and link popularity)
• Advertising on social networks
• Networking with complementary businesses

To succeed on social media sites, you need to find a network to which you target your audience For example; MySpace attracts a younger crowd with less money, while the Facebook population is older with higher incomes. What you should do is:

• Engage your audience by providing useful information
• Build up your following by being interesting information
• Be real and show your personality
• Gain trusts and build relationships

Because when a company has a profile that people recognize on sites like Digg or Wikipedia, they have a substantial capability to influence the discussion, create content and push the profile for links.

The final aim of this visibility is to have the power to influence – Once a company has a voice; marketing becomes a soft sell. Therefore social media marketing can be extremely powerful for your small business or large business.